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Our 'Code of Professional Conduct'
There is no regulatory governing industry body for public relations in New Zealand. However as members of the Public Relations Institute of New Zealand, we are committed to the 'Code of Professional Conduct' devised by our peers earlier this year.
Code of Professional Conduct
A member shall:
Conduct their professional activities in accord with the public interest and abide by the laws affecting the practice of public relations and business.
Adhere to the highest standards of honesty, accuracy, integrity and decency.
Not knowingly disseminate false or misleading information and act promptly to correct an erroneous communication for which they are responsible.
Not abuse the channels of public communication or the process of Government.
Always conduct themselves and their businesses in a manner that reflect favourably on the practice of public relations and the Insitute, and encourage other practitioners to do so too.
Protect the confidences and privacy rights of past, present and prospective clients.
Not intentionally damage the reputation or practice of another practitioner, nor of any other professional person unless just cause can be shown for doing so.
Ensure that there is no conflict of interest in any activity, including;
not representing conflicting or competing interests without the fully informed consent of all parties
always fully and publicly disclosing any paid employment or contracted work for any organisation (other than their own business) of which the member is a trustee or a director
always fully and publicly disclosing any client or business interest in all published editorial work.
Be prepared to identify publicly the name of the clients or employer on whose behalf any public communication is made.
Not accept payment from more than one source for the same work.
Be committed to uphold, and where necessary, enforce the Code, and inform the Insitute of any evidence that a member may have breached the Code.
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