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New Zealand Institute of Plastic & Cosmetic Surgery
(Primary Media: Assignment TV1)
Successfully pitching opportunity and media training clients in preparation for top-rating TV current affairs show.
Strategy:
To professionally manage the planning, media training and implementation of the surgeons participation in an in-depth documentary called 'Face Value' on cosmetic medicine.
Objectives:
To liaise with TV journalist to research the content of the programme including questions and story angle.
To devise key messages and provide thorough media training.
Media Target:
Assignment Programme - TV1 May 20th
Viewer audience in excess of 200,000
Results:
Both NZIPCS surgeons; Stephen Gilbert and Janek Januszkiewicz appeared at length on the 'Face Value' programme - successfully reinforcing all key messages in the news item that went to air to a primetime viewing audience.
Click here to go to 'Client Showcase' for more information on NZIPCS
Click links below to view video footage of Stephen and Janek below.
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