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Strategic Counsel
(Sector: Viticulture/Tourism)
ARA - Wine Grower's of ARA - producer of Composite and Resolute boutique wine brands
Our Role:
Provide strategic public relations counsel on a 'master planning' team comprised of the best brand marketers, landscape designers and architects New Zealand has to offer.
Objectives:
To raise the awareness and position this new 'appellation' (ARA) as a producer of world-class wine.
To become New Zealand’s most internationally influential and inspirational vineyard.
To take a major leadership role in the Marlborough region.
Strategy:
Oversee the development of all PR strategic public relations platforms for ARA, Wine Growers of ARA and boutique wine brands; Composite and Resolute - ensuring it reinforces the singular vision of ARA creating a new world standard in wine and new state of viniculture.
Tactics:
Provide strategic counsel on:
Public Relations planning: Development and refinement
Promotional collateral: Copywriting, photographic needs and layout specifications
Website: Development, navigation and content
Internal communications programme: Newsletter editorial content and hospitality events
Results:
This is an on-going, long-term programme of activity and involvement.
ARA website
Winegrowers of ARA website
Resolute wines website
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