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Copywriting for promotional material
(Sector: Property)
Effective copywriting to cut through the noise in a competitive marketplace.
Our Role:
Markom identified via a marketing audit for our client, Landco Limited®, that each residential land development required its own print collateral, promotional brochure, website and print advertising campaign.
Objectives:
To create the perception that Landco Limited® is a leading player in the land development industry in New Zealand and only involved in quality land developments.
Strategy:
Markom developed an effective strategy that contained key messages, an analysis of competitor offerings and identified the profile of key 'publics' (audiences).
Tactics:
We composed effective copy for all print collateral, brochures, 'micro' websites and print advertisements.
Results:
Visitor numbers to each development's 'micro' website have increased exponentially and a comprehensive database of qualified lead prospects has been gathered as a result of an effective print advertising and direct mail campaign.
View examples of our website copywriting below:
Click here to view 'Catalina Point'
Click here to view 'Long Bay'
Click here to view 'Oak Vale'
Click here to view 'Maddison Gardens'
Click here to view 'Lunn Ave Quarry'
Click here to view 'Landco Farming Limited®'
Click here to view 'Landco Limited® Design & Build'
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