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Sponsorship Launch
(Sector: Consumer Finance)
High profile publicity campaign launching professional sports sponsorship agreement targeting multiple media outlets nationwide.
Our Role:
FAI Finance required a thorough media exposure program publicising it's exclusive 3 year sponsorship agreement with the Warriors FAI Finance cheerleaders.
Objectives:
To launch FAI Finance brand and generate widespread consumer interest for the cheer squad and sponsor.
To devise effective story angles that would grab the attention of all media and secure coverage.
To compose and compile a professional media kit, arrange/supervise photo shoot and prepare media release publicizing the Warriors FAI Finance cheerleaders.
Strategy:
Target television (network news), radio, print (sporting, women's and teen magazines), press, online media and news syndicates.
Tactics:
Identify opportunities for extensive exposure and manage campaign through: press release composition and distribution, media follow-ups; managing media relations, media request fulfillment, media monitoring and lots more...
Results:
Markom secured exclusive television coverage on 3 networks, generated story opportunities in the print media, organised radio broadcasts and provided media releases expediently to deadline.
This tactical combination proved to be extremely successful and gained the attention of various media across the spectrum from TV network news to community weeklies. Total value of media coverage achieved thus far is $100,000+.
Click here to view more Warriors FAI Finance cheerleader media coverage
View selected examples of media release and press coverage below.
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