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Event Management
(Sector: Hospitality)
Exclusive literary luncheon to celebrate the birthday of a New Zealand icon.
Our Role:
To plan and successfully execute a memorable event for Sir Edmund Hillary.
Objectives:
To increase awareness of and demand for Sir Edmund Hillary's novel, 'View From The Summit'.
Strategy:
Organise a signature event that attracts publicity and the attention of the media and New Zealand members of the public.
Tactics:
Involved planning the event, attracting sponsorship, media liasion, driving a direct mail campaign to the hotel's database.
Results:
The event attracted huge publicity and featured on primetime television on the 6 o'clock news.
Click here to view television coverage in our media portfolio
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