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Hot Tip of the Month Hot tips and topical issues in the world of PR How blogs are transforming the media landscape and the new opportunities for savvy companies Source: Council of Public Relations Firms more... |
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Whether to blog or not to blog, or to make smart choices about an existing blog Calculating the ROI of a blog is easier than it looks Following a three-step process; review cutting edge research that creates a concrete picture of the key benefits, costs and risks that blogging presents... more... |
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Corporate Communications PR's Role in the 21st Century Global Corporation Source:Council of Public Relations Firms more... |
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Tactical Tips Open with a clincher Phrases that spark the media's attention... Source: Bulldog Reporter more... |
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Winning Web Sites Public Relations Must Control The Web Site, Web Site Demands Collaborative Control & Creating a Winning Web Site. William G.Margaritis, Robert W. Grupp & Louis K. Falk. Source: The Public Relations Strategist, Vol. 5, No. 4, Winter 2000. more... |
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